Ennismore’s trendsetting SO/ brand is making its debut in Ras Al Khaimah this November with the launch of SO/ Ras Al Khaimah, a vibrant, all-inclusive resort that blends bold design with coastal serenity. Known for creating distinctive hospitality experiences such as 25hours Hotel One Central, SLS Dubai, and Hyde Dubai, Ennismore now brings its creative flair to one of the UAE’s fastest-growing destinations. According to the brand’s official channels, the resort is expected to open on November 15.
Set at the entrance of Al Marjan Island, the resort marks the beginning of a new chapter for Ras Al Khaimah’s luxury lifestyle scene. Surrounded by desert landscapes, mangroves, and mountains meeting the sea, the property celebrates the emirate’s natural beauty and dynamic energy. True to SO/’s playful and fashion-forward spirit, guests can expect an atmosphere that blends sophistication, creativity, and a touch of attitude.
Each room and suite at SO/ Ras Al Khaimah will feature panoramic sea views, with interiors inspired by the surrounding environment. The design palette draws from the region’s natural hues sunset orange, sandy beige, ocean teal, and lush green creating a refined yet expressive aesthetic. The result is a resort that captures the essence of Ras Al Khaimah’s coastal charm while staying true to the bold personality of the SO/ brand.
