FIX Dessert Chocolatier took the world by storm, earning the title of Dubai’s “viral chocolate.” First launched in 2021, its global popularity skyrocketed in 2024 as dessert lovers clamored to get their hands on its signature gooey bars. Despite being available only in Dubai and Abu Dhabi, the hype led many international fans to recreate the treats at home, while competitors rushed to offer their own versions.
The brand’s exclusivity added to its allure, with only two limited-edition drops per day on Deliveroo, often selling out within minutes. Founded by British-Egyptian Dubai expat Sarah Hamouda, each FIX chocolate was homemade and uniquely designed, making it a sought-after indulgence. In celebration of its success, FIX introduced a new flavor, Catch Me If Pecan, which launched on Friday, January 24, alongside its classic flavors like kunafa and baklava-infused bars.
FIX’s rapid rise to fame made it one of Dubai’s most in-demand desserts, with tourists even traveling to the UAE just to try it. The combination of handcrafted quality, limited availability, and unique flavors solidified its status as a must-try treat. For those who missed out on FIX or are looking for the next best thing, try these alternative dessert brands: Break by Mara, Chocoart UAE, Chocovana, Patchi, Chunk Bakehouse, Hadoota Masreya, Kadayifzade, Lava Cake UAE, L’ETO Cafe, Noon Minutes, Trove, and Viral Brands.
