Dubai has announced a new Sports and Entertainment Free Zone Cluster, designed to attract top businesses and talent from these industries. Located in One Central at Dubai World Trade Centre, the free zone aims to position the city as a global hub for sports, entertainment, and media. By providing a dedicated platform, Dubai seeks to bring together international brands, sports leagues, talent agencies, and creative professionals.
The International Sports and Entertainment Free Zone Cluster (ISEZA) will support established sectors such as sports management, event marketing, and broadcasting while fostering emerging industries like e-sports, AI-driven sports tech, and fan engagement platforms. It will also facilitate licensing for businesses, offering opportunities for industry leaders, social media influencers, and content creators. Additionally, ISEZA will host sports exhibitions, museums, academic programs, and community-driven initiatives.
Aligned with Dubai’s strategic vision, this initiative aims to promote a healthy and active lifestyle while reinforcing the city’s reputation as a major destination for global sports and entertainment. The project is expected to boost investment, create networking opportunities, and shape the future of the industry in the UAE. With its prime location next to the Museum of the Future, ISEZA will serve as a dynamic space for innovation, collaboration, and business growth.
